Posts Tagged study

Green Shoppers…The Numbers Are Increasing

Very interesting stats from Deloitte’s 2008 Annual Holiday Survey on people making their holiday habits a bit greener.  While there is a ways to go, these numbers show that people are aware when they shop or deal with holidays.  The stat that was most impressive was that about half of the respondents would pay more for green gifts, up from only 17% last year.  That is substantial. 

Let’s keep educating ourselves and others on the many ways we can make a difference when it comes to the environment.  Make Earth Promises for changes around your holiday steps as well as with other aspects of your life including your home, your workplace,travel and your driving habits. 

Study: Holiday Shopping Habits Become Greener

-By Kenneth Hein

Consumers are increasingly putting plastic shopping bags and non-green wrapping items on their naughty list, according to Deloitte’s 2008 Annual Holiday Survey.

Nearly half of the 13,000 consumers polled said they’d be willing to pay more for green gifts. This was up from 17 percent last year.

“A significant number of people are willing to pay more for green gifts or supplies, which tells us that this issue is on shoppers’ minds and is becoming more central to consumers’ purchasing decisions,” said Stacy Janiak, Deloitte’s U.S. retail leader.

They are also more likely to be carrying these gifts home in a non-plastic shopping bag. Thirty-eight percent of those polled said they will use fewer bags this year compared to 27 percent last year.

Also, a significant number of people will not be buying as much wrapping paper. Nearly a quarter (21 percent) of respondents said they are considering not wrapping presents to preserve paper. Twenty percent said they will purchase more eco-friendly gifts this year. And, 14 percent are expecting to buy more organic products.

Consumers will also factor in where they shop. Eighteen percent of people surveyed said they will shop at green retailers than they did in the past.

“Savvy retailers are taking concrete steps to become more environmentally friendly, and are incorporating this sensibility into their operations, as well as their customer communications,” said Janiak. “At the same time, they should be cautious about promoting their eco-initiatives too early, before they’ve made real progress, due to the potential for consumer backlash.”

Check out Earth Promise for ways you can help the environment.

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Environment Survey – Which Segment Are You In?

Saw a cool study done by Yankelovich on Going Green.  Great stats on how consumers feel about the environment.  Some concern on a few stats quoted in the article. 

·         Only 34% of consumers feel much more concerned about environmental issues today than a year ago.

·         Less than one-quarter of consumers feel they can make a difference when it comes to the environment.

This quote by the president of Yankelovich is quite telling and shows how people taking action with simple Earth Promises can make a difference and change people’s views.

“While (consumers) are highly aware of environmental issues due to the glut of media attention… ‘going green’ in their everyday life is simply not a big concern or a high priority.”

If they learn how small changes can make a big difference, maybe the percentage of people who think this way will decline.

Yankelovich also segmented the survey respondents into five key groups to illustrate where people stand in terms of the environment as consumers.  Below is a brief description and the percent that fall into each group.  The key for us, as individuals as well as influencers, we need to get people moving to that next green level.

Greenless – Unmoved by environmental issues & alarms – 29%

Greenbits – Don’t care but doing a few things – 19%

Greensteps – Aware, concerned, taking steps – 25%

Greenspeaks – Talk the talk more than walk the walk – 15%

Greenthusiasts – Environment is a passionate concern – 13%

Which group are you in?


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