Archive for November, 2008

Learn About Global Warming From Different Points of View Around the World has a great interactive tool which takes you aroud the world and shows you pictures, stories, articles, videos and explanations about how global warming is impacting different areas.  It is entitled, Vital Signs of a Warming World – The Science, Impacts, and Scenarios of Climate Shifts.   It uses Microsoft Live Earth to go aroud the globe to get the different stories.  From the polar bears to the rising waters to the droughts and hurricanes.  It all impacts us.  

While we need big business and the goverment to help, we can make an impact that can be just as big if we band together to make changes in our lives to benefit the environment.  From reducing the amount of gas, water, electricity and waste in our lives, we can make a difference.  Earth Promise is a place where you can learn about the changes you can make, what their impact is and then document them so you can track your progress. 

After you make that promise, do everything you can to keep that promise!

Check out the full database of promises at the Earth Promise site.  Sign up (it’s free), take action and start making a difference.

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Obama Should Tie Green Agenda to Economic Policy

Very good article on about how President-Elect Obama should tie the “green agenda” into how he will address the economic situation.  We do not want the green issues to take a hit while the very important initiatives to help our economy are put into place.  The economy is #1 on people’s minds.  Taking green steps will help in many areas of the economy, take the key steps for the climate crisis, and raise awareness of our planet’s issues. 


Obama Must Tie Green Agenda to Economy: Panel


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Environment Survey – Which Segment Are You In?

Saw a cool study done by Yankelovich on Going Green.  Great stats on how consumers feel about the environment.  Some concern on a few stats quoted in the article. 

·         Only 34% of consumers feel much more concerned about environmental issues today than a year ago.

·         Less than one-quarter of consumers feel they can make a difference when it comes to the environment.

This quote by the president of Yankelovich is quite telling and shows how people taking action with simple Earth Promises can make a difference and change people’s views.

“While (consumers) are highly aware of environmental issues due to the glut of media attention… ‘going green’ in their everyday life is simply not a big concern or a high priority.”

If they learn how small changes can make a big difference, maybe the percentage of people who think this way will decline.

Yankelovich also segmented the survey respondents into five key groups to illustrate where people stand in terms of the environment as consumers.  Below is a brief description and the percent that fall into each group.  The key for us, as individuals as well as influencers, we need to get people moving to that next green level.

Greenless – Unmoved by environmental issues & alarms – 29%

Greenbits – Don’t care but doing a few things – 19%

Greensteps – Aware, concerned, taking steps – 25%

Greenspeaks – Talk the talk more than walk the walk – 15%

Greenthusiasts – Environment is a passionate concern – 13%

Which group are you in?


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